2018 PANTONE Color of the Year

As if we need any more drama in the New Year, the 2018 PANTONE Color of the Year is described as “dramatically provocative and thoughtful.” 18-3838 Ultra Violet, to be exact, is set to be the standard for all design and cultural influence in 2018. From an espresso machine to nail polish to your next dress, start shopping now to add some ultra violet to your life.

PANTONE’s executive director describes the hue of purple as communicating “originality, ingenuity, and visionary thinking that points us towards the future.” We were going to say the exact same thing.