So you’re headed to SXSW. Lucky you! You might think you’re headed to Austin to attend a unique blend of conferences and festivals, but we’re here to tell you you’ll actually be attending a daily fashion show. Get ready to see some of the most creative street style you’ve ever seen as the capital city’s sidewalks turn into bona fide catwalks.
There’s no pressure, of course, because literally, anything goes in ATX, but our editors have put together some picks from our Austin Best Stores that will be easy to snag when you arrive, just in case your suitcase is a little lacking.
1. The Perfect Pair
When it comes to SXSW, you’ll be spending the majority of your days on your feet! A comfortable pair of (stylish) sneakers will be your best friend, but if you feel like you can handle the trek in heels, go with a bold pair of boots.
2. Just Throw it in the Bag
“Always be prepared” should be your SXSW motto! Which means the right bag is key. It needs to be functional and roomy enough to carry all your day-to-night essentials but also achingly chic. Trust us, you could go a very, very long time before you see the inside of your hotel or Airbnb again.
3. Stay Shady
Don’t get caught with a famous SXSW sunburn! You’re going to spend a lot of time outdoors, so pick up a pair of statement sunnies along with a cute hat and shield yourself from the sun in style! Better yet, buy yourself a stunning new and custom hat on South Congress!
4. All About Layers
When it comes to Texas weather, you never know what to expect. March in the Lone Star State is usually sunny and 65, but the weather can go from “alright, alright, alright” to not so great in seconds!
5. Retro Style
It’s official, vintage is in. Austin’s shopping scene is home to a handful of fantastic thrift and vintage stores including award-winners Prototype and Pavement. Prepare to explore funky graphic tees, one-of-a-kind accessories, flowing dresses, bell-bottom jeans, and so much more.
