2024 Summer Fashion Trends
As the scorching summer sun beats down, it’s time to revamp your wardrobe. From the elegance of Euro Summer to the wild allure of animal prints, we’ve got your back with the hottest trends straight from the runway. Trust us to guide you through a season of style that’s as breezy as a Gulf Coast sunset and as vibrant as a Hill Country wildflower bloom. So, whether you’re lounging by the pool or strutting down city streets, embrace the heat with confidence and a dash of southern hospitality.
Euro Summer
You may be spending the summer in the hills of Fredericksburg or the beaches of Port Aransas, but the elegance and chic style of a European summer is taking over the runways. From lemons of the Amalfi Coast to funky prints beloved by travelers, dive into the trend no matter where this summer takes you.
Animal Print
Bring out the leopard print, because bold is back this summer! You could say we’re feeling nostalgic for the days of the 80’s and early 2000’s, but who isn’t?!
White Noise
Who knew a simple white dress could be so punk? But in a season of bright colors and bold designs, go the alternative route with easy elegance.
Polo Club
It’s so preppy in here! In case you’ve missed it, preppy styles from the likes of Ralph Lauren and Polo are fan-favorites among Gen Z pining for the days of 90’s boarding school and aspiring to the country club lifestyle.
Nautical Chic
It’s a yacht girl summer (IYKYK) so grab your boat shoes and sport these nautical styles from the dock to the office. We may not be able to spend every day on the water, but we will definitely dress like it!
90’s Minimalist/Redux
Cool headed minimalism may be the only thing keeping us together in a year of elections and recessions. Skip the ballsy logos and opt for this discreet chic trend.
Tropical Paradise
Coconut in one hand and oversized beach tote in the other—tropical escape fashion is in vogue! Continuing the various vacation-inspired trends of the summer, these looks are colorful and steaming hot.
Crochet
Unique crochet pieces gained momentum as crafters tried their hand and gained a pandemic-hobby back in 2020. But much to our surprise, crochet seems like it’s here to stay (at least for another summer).
Hither and Yonder
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